Multiple Choice
The characteristics of being the first-generation of "latch-key" children (with working parents away all day) , entering the job market during a period of economic recession or downsizing, and being cynical consumers who have had considerable exposure to media advertising, best represents which of the following groups?
A) Generation Y
B) Generation X
C) the baby boomers
D) the mature market
Correct Answer:
Verified
Correct Answer:
Verified
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