By Using Split-Run Magazines (Modifying the U

Multiple Choice

By using split-run magazines (modifying the U.S. editions so they contain Canadian ads) , U.S. magazine publishers can offer lower rates to advertisers and sell the magazines for less money than Canadian publishers can. According to the CMPA, the U.S. magazine publishers are engaged in which of the following?

A) unloading
B) dumping
C) export pricing
D) add-on pricing