Multiple Choice
Which of the following statements explain mass customization?
A) Firms tailor their products and services to meet a customer's particular needs on a large scale.
B) Firms immediately provide communication to and receive feedback from customers.
C) Firms provide ways for clients to conduct business online without human assistance.
D) Firms market their products and services over vast distances.
E) Firms link Web sites to corporate databases to provide real-time access to personalized information.
Correct Answer:
Verified
Correct Answer:
Verified
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