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    Exam 4: Enabling Business-To-Consumer Electronic Commerce
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    The Concept of the Long Tail Refers to a Focus
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The Concept of the Long Tail Refers to a Focus

Question 59

Question 59

Multiple Choice

The concept of the Long Tail refers to a focus on ________.


A) brand evangelism
B) broad markets
C) generic brands
D) brand dilution
E) niche markets

Correct Answer:

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