Which of the Following Portrays the Improved Product Development Benefit

Multiple Choice

Which of the following portrays the improved product development benefit of a customer relationship management (CRM) system?

A) learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively
B) providing product information, sales status, support information, issue tracking, and so on
C) providing integrated information that removes information handoffs thereby speeding both sales and support processes
D) enabling improved record keeping and efficient methods of capturing customer complaints that help to identify problems faster
E) tracking customer behavior over time that helps to identify future opportunities for product and service offerings