Shenshen Zhongxing Telecom (ZTE) Is the Only Telecommunications Company in China

Multiple Choice

Shenshen Zhongxing Telecom (ZTE) is the only telecommunications company in China producing and marketing a specific inexpensive camera phone to sell to middle-class Chinese living in urban areas. Because ZTE targets a single segment within a limited geographical area, which advantage does it have?

A) relationship-building advantage
B) comparative advantage
C) differential competitive advantage
D) niche competitive advantage