Aldi Is a No-Frills Grocery Chain

Multiple Choice

Aldi is a no-frills grocery chain. By controlling expenses, Aldi customers can expect to save 30-50 percent compared to customers of a full-service grocery store. The supermarket chain's emphasis on maintaining its cost-competitive advantage means the company's top management is often concentrating on which of the following strategies?

A) pricing
B) promotion
C) possession
D) place