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Rikki Eckstein Believes That It Is Wrong to Eat Pork

Question 36

Multiple Choice

Rikki Eckstein believes that it is wrong to eat pork or touch a pig carcass. His belief is so strong that he will not eat in a restaurant that serves pork. This is an example of which influence on consumer buying decisions?


A) physiological
B) cultural
C) individual
D) psychological

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