As an Advertising Executive on Bay Street in Toronto, JB

Essay

As an advertising executive on Bay Street in Toronto, JB is quite fond of using classical conditioning techniques in order to get the public to like his client's products. JB notices an interesting study in which college students looked at slides of either beige pens or blue pens while either popular or unfamiliar music played in the background. Design an advertising campaign that JB could develop based on this study. Be specific in describing the product that JB is marketing and the steps he takes to make it a well-liked product among the Canadian public.