When Top-Flite Introduced Its Strata Golf Balls with a New

Multiple Choice

When Top-Flite introduced its Strata golf balls with a new dimple design and a more solid core for better flight with metal clubs, it charged three times the price of golf balls currently on the market. This high introductory pricing is an example of which of the following strategies?

A) limited value pricing
B) market share pricing
C) penetration pricing
D) skimming