The Owner of Mercury Appraisal Company Held a Ribbon-Cutting Event

Multiple Choice

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from news media, and anyone who might need eventually his services. What was the goal of his promotion?

A) to show how his services were improved
B) to create awareness
C) to keep loyal customers
D) to retain customers