The Owner of Mercury Appraisal Company Held a Ribbon-Cutting Event

Multiple Choice

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from news media, and anyone who might eventually need his services. The presence of news representatives, whom he hoped would cover the event in their respective media, was an attempt to use which of the following elements of the promotional mix?

A) advertising
B) sales promotion
C) personal selling
D) public relations