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    Global Marketing Study Set 3
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    Exam 1: Introduction to Global Marketing
  5. Question
    Starbucks Is Building on Its Loyalty Card and Rewards Program
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Starbucks Is Building on Its Loyalty Card and Rewards Program

Question 22

Question 22

True/False

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

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