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Starbucks Is Entering India Via an Alliance with the Tata

Question 31

Multiple Choice

Starbucks is entering India via an alliance with the Tata Group.Phase 1 calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:


A) Market Penetration.
B) Market Development.
C) Market Diversification.
D) Product Development.
E) Regular Marketing.

Correct Answer:

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