A Few Days After You Speak with Elizabeth,you Discover That

Multiple Choice

A few days after you speak with Elizabeth,you discover that she is now fine with the change but is concerned that other areas of the organization might resist the change because of perceptions related to patient safety and cost.She suggests that it is important to involve pharmacy staff because they have had previous concerns about the use of heparin.This type of campaign is best described as

A) political.
B) marketing.
C) military.
D) cooptation.