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    Business Essentials Study Set 5
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    Exam 11: Marketing Processes and Consumer Behavior
  5. Question
    The Ability of a Good or Service to Satisfy a Need
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The Ability of a Good or Service to Satisfy a Need

Question 100

Question 100

Multiple Choice

The ability of a good or service to satisfy a need is considered to be its


A) benefit.
B) utility.
C) value.
D) market.
E) sociocultural environment.

Correct Answer:

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