The 1960s Saw a Rise of Consumerism

Multiple Choice

The 1960s saw a rise of consumerism. What is consumerism?

A) An increase in consumer rights by individuals, organizations, and governments
B) The growth of international retail chain stores that served global consumers
C) Activities undertaken by independent individuals, groups, and organizationsto protect their rights as consumers
D) The widespread adoption of consumer-oriented marketing strategies among businesses
E) The tendency of organizations to view consumers as their most important stakeholder