Consider Two Coupons: One Offers 10 Percent Off a Pair

Multiple Choice

Consider two coupons: one offers 10 percent off a pair of jeans that costs $100, and the other offers 50 percent off a pair of sunglasses that costs $20. Using either coupon requires driving to the shopping mall across town. According to the Weber-Fechner law, which coupon will people tend to perceive as being more valuable?

A) The coupon for the jeans since $100 is greater than $20.
B) The coupon for the sunglasses since 50 percent is greater than 10 percent.
C) They will be seen as equally valuable since both lead to a savings of $10.
D) Neither coupon will be of value to anyone since both require driving across town.