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    Essentials of Entrepreneurship
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    Exam 8: Franchising and the Entrepreneur
  5. Question
    The Principle of Placing Smaller Franchise Units Directly in the Paths
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The Principle of Placing Smaller Franchise Units Directly in the Paths

Question 7

Question 7

True/False

The principle of placing smaller franchise units directly in the paths of potential customers is referred to as intercept marketing.

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