Which of the Following Statements Concerning a Company's Target Market

Multiple Choice

Which of the following statements concerning a company's target market is false?

A) Marketing experts contend that the greatest marketing mistake small companies make is failing to clearly define the target market to be served.
B) A "shotgun approach" to marketing (trying to appeal to everyone rather than to only a small market segment) is the most effective way to compete with large companies and their bigger marketing budgets.
C) Small companies are usually better suited to pinpointing target markets that their larger rivals overlook or consider too small to be attractive.
D) Most successful small businesses have well-defined portraits of the customers they are trying to attract.