An Individualized (One-To-One)marketing Campaign Requires Business Owners to ________

Multiple Choice

An individualized (one-to-one) marketing campaign requires business owners to ________.

A) collect information on their customers, linking their identities to their transactions
B) calculate the long-term value of their customers so they know which ones are most desirable and most profitable
C) practice "just-in-time marketing" by knowing what their customers' buying cycle is and time their marketing efforts to coincide with it
D) All of the above