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A Marketing Strategy That Relies on Three Principles to Speed

Question 91

Multiple Choice

A marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is ________.


A) total quality management (TQM)
B) time compression management (TCM)
C) customer experience management (CEM)
D) bootstrap marketing

Correct Answer:

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