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The Purchase Funnel Identifies Ways to Improve the Online Shopping

Question 141

Multiple Choice

The purchase funnel identifies ways to improve the online shopping experience. The process begins with ________ and ends with ________.


A) promoting an online presence; a streamlined checkout process
B) making the site easy to find; a streamlined checkout process
C) promoting the URL; a purchase
D) creating customer confidence; the payment process

Correct Answer:

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