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    Essentials of Entrepreneurship
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    Exam 10: E-Commerce and the Entrepreneur
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    A Measurement of the Cost a Company Incurs to Generate
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A Measurement of the Cost a Company Incurs to Generate

Question 99

Question 99

Multiple Choice

A measurement of the cost a company incurs to generate each purchase or customer registration is the ________.


A) cost per acquisition (CPA)
B) bounce rate
C) conversion ratio
D) browser-to-buy ratio

Correct Answer:

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