A Retailer Decides to Reduce the Price of a Jacket

Multiple Choice

A retailer decides to reduce the price of a jacket that normally costs $98.The reduction in price is $3.The store owner believes that the reduction will catch the eye of the value shopper.If the jacket does not sell, the retailer might wish to consider which of the following before making another price change?

A) Subliminal perception
B) The figure-ground principle
C) Golden triangle
D) Weber's law