Multiple Choice
A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.How would a marketer use hyperreality to find a new use for baking soda?
A) By associating the soda with its ability to absorb odours
B) By associating the soda with a fictional character called Simon Soda
C) By emphasising the low cost of the soda
D) By informing customers of the historic importance of baking soda in germ protection
Correct Answer:
Verified
Correct Answer:
Verified
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