Multiple Choice
As May-Lee considers her purchase of perfume, she shifts back and forth between thinking about claims made by the different brands, remembering ads she has seen, and considering her emotional responses to the various brands.Which of the following processes most accurately describes what May-Lee is going through?
A) Spreading activation
B) Advertising decay
C) Polar parallels
D) Scalar processing
Correct Answer:
Verified
Correct Answer:
Verified
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