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    Business
  3. Study Set
    Consumer Behaviour Buying Having Being
  4. Exam
    Exam 6: Motivation and Values
  5. Question
    An Item That Commands Fierce Customer Loyalty and Devotion Is
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An Item That Commands Fierce Customer Loyalty and Devotion Is

Question 20

Question 20

Multiple Choice

An item that commands fierce customer loyalty and devotion is known as a ________.


A) core value
B) cult product
C) spectacle
D) want

Correct Answer:

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