Alex's Favourite Style of Boot, Which Has Remained Unchanged for Nearly

Multiple Choice

Alex's favourite style of boot, which has remained unchanged for nearly twenty years, was recently redesigned by the company.Over the years Alex has purchased many pairs of this boot, and he does not like the design or feel of the new version.He contacted the company, left angry messages on their social media accounts and tried to purchase the previous style on second-hand websites.In this example, which of the following kinds of degree of commitment would be most closely associated with Alex and his attitudes?

A) Compliance
B) Identification
C) Information acquisition
D) Internalisation