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    Consumer Behaviour Buying Having Being
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    Exam 8: Attitudes and Attitude Change
  5. Question
    The Foot-In-The-Door Technique Is Based on the Observation That a Consumer
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The Foot-In-The-Door Technique Is Based on the Observation That a Consumer

Question 19

Question 19

True/False

The foot-in-the-door technique is based on the observation that a consumer is more likely to comply with a request if he or she has first agreed to comply with a smaller request.

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