A Hot and Thirsty Customer Buys a Cool Drink and Finds

Multiple Choice

A hot and thirsty customer buys a cool drink and finds it very satisfying.He or she then buys another drink even though he or she had not initially planned on buying two and is no longer thirsty.This is an example of ________.

A) purchase momentum
B) rational decision making
C) feature creep
D) inertia