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Samuel Is on His Weekly Trip Through the Supermarket

Question 28

Multiple Choice

Samuel is on his weekly trip through the supermarket.When he sees a jar of cinnamon in the spice aisle, he remembers that he is out of cinnamon.Cinnamon is not on his grocery list.Samuel has just experienced which of the following buying situations?


A) Unplanned buying
B) Impulse buying
C) Demand-enhanced buying
D) Planned buying

Correct Answer:

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