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    Consumer Behaviour Buying Having Being
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    Exam 10: Buying, Using and Disposing
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    The Ethical or Spiritual Benefit That Is Gained from a Brand
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The Ethical or Spiritual Benefit That Is Gained from a Brand

Question 66

Question 66

Multiple Choice

The ethical or spiritual benefit that is gained from a brand or product is known as the ________.


A) economic value
B) social value
C) hedonic value
D) altruistic value

Correct Answer:

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