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    Consumer Behaviour Buying Having Being
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    Exam 11: Groups and Social Influence
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    A(n) ________ Is a Marketing Intermediary Retained by a Consumer
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A(n) ________ Is a Marketing Intermediary Retained by a Consumer

Question 34

Question 34

Multiple Choice

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.


A) market maven
B) opinion leader
C) power user
D) surrogate consumer

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