Ethan Bought a New Pair of Nike Shoes, and He

Multiple Choice

Ethan bought a new pair of Nike shoes, and he really loves them.He creates a video of him taking them out of the box and talking about their features, and then he uploads the video on YouTube and shares a link to it to his many followers on social media.This is an example of ________.

A) FOMO
B) guerrilla marketing
C) viral marketing
D) strength of weak ties