Under Armour, a Multinational Sports Apparel Company Plans Entry into a New

Multiple Choice

Under Armour, a multinational sports apparel company plans entry into a new geographical location, Vietnam, considered an emerging market, with its established and best-selling product line: women's running shorts. How should Under Armour not craft a strategy to enhance future profits in Vietnam?

A) create a sales plan that aims to enhance initial sales and market penetration with low prices based on high operational costs
B) devise a marketing plan that aims at mass customer segments with attractive advertisements and offers on products
C) implement a diversification plan that aims at adding health and fitness centers to its existing line of products
D) chart an acquisition plan that aims at acquiring local smaller-scale sports apparel manufacturers that seek funding and offer a complementary product lineup
E) establish a distribution plan to set up more supply outlets than any other rivals in the location