An Effectively Worded Strategic Vision Statement Is Not Likely to Be

Multiple Choice

An effectively worded strategic vision statement is not likely to be

A) directional (is forward-looking, describes the strategic course that management has charted that will help the company prepare for the future) .
B) easy to communicate (is explainable in 5-10 minutes, and can be reduced to a memorable slogan) .
C) graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out) .
D) consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support) .
E) focused (provides guidance to managers in making decisions and allocating resources) .