The Wording of a Company's Vision Statement Should Commonly Be

Multiple Choice

The wording of a company's vision statement should commonly be

A) vague or incomplete-short on specifics.
B) flexible-adjustable according to changing circumstances.
C) bland or uninspiring-short on inspiration.
D) generic-could apply to almost any company (or at least several others in the same industry) .
E) reliant on superlatives (best, most successful, recognized leader, global or worldwide leader, first choice of customers) .