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The Bargaining Leverage of Suppliers Is Greater When

Question 107

Multiple Choice

The bargaining leverage of suppliers is greater when


A) the suppliers' products/services account for a small percentage of industry members' costs.
B) industry members incur low costs in switching their purchases from one supplier to another.
C) industry members account for a big fraction of supplier's sales.
D) there is extensive seller-supplier collaboration.
E) the supplier industry is composed of a large number of relatively small suppliers.

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