Nestlé's Brand Management Capabilities for Its 2000-Plus Food, Beverage, and Pet

Multiple Choice

Nestlé's brand management capabilities for its 2000-plus food, beverage, and pet care brands are

A) known as productive inputs or competitive assets, while human assets and intellectual capital are, which are considered capabilities or competencies.
B) representative of physical resources only.
C) part of an inventory or collection of the firm's strengths, weaknesses, opportunities, and threats.
D) categorized as tangible and/or intangible resources
E) intangible resources only, because they consist of patents, copyrights, and technological processes.