Remedying a Cost Disadvantage Associated with Activities Performed by Forward

Multiple Choice

Remedying a cost disadvantage associated with activities performed by forward channel partners (wholesale distributors and retail dealers) would not involve

A) changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet) or perhaps integrating forward into company-owned retail outlets.
B) enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain.
C) pressuring distributors/dealers and other forward channel allies to reduce their costs and markups.
D) insisting on across-the-board cost cuts in all value chain activities-those performed by suppliers, those performed in-house, and those performed by distributors/dealers.
E) collaborating with forward channel allies to identify win-win opportunities to reduce costs.