The Company with the Highest Rating on a Given Measure

Multiple Choice

The company with the highest rating on a given measure has an implied competitive edge on that specific measure, with the size of its edge

A) providing the company with an overall net competitive score that is reduced by the weighted measure.
B) signaling a weak position and competitive disadvantage.
C) reflecting the difference between its weighted rating and rivals' weighted ratings.
D) reflecting an area of potential improvement in order to achieve a sustainable competitive advantage.
E) requiring reevaluation of the weighted measure.