While There Are Many Routes to Competitive Advantage, the Two

Multiple Choice

While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another are

A) whether a company can build a brand name and an image that buyers trust.
B) whether a company's target market is broad or narrow and whether the company is pursuing a low-cost or differentiation strategy.
C) whether a company can achieve lower costs than rivals and whether the company is pursuing the industry's sales and market share leader's role.
D) whether a company can offer the lowest possible prices and whether the company can get the best suppliers in the market.
E) whether a company's overall costs are lower than competitors' and whether the company can achieve strong product differentiation.