Once a Company Has Decided to Employ a Particular Generic

Multiple Choice

Once a company has decided to employ a particular generic competitive strategy, then it must make the following additional strategic choices, except whether to

A) focus on building competitive advantages.
B) employ the element of surprise as opposed to doing what rivals expect and are prepared for.
C) display a strong bias for swift, decisive, and overwhelming actions to overpower rivals.
D) create and deploy company resources to cause rivals to defend themselves.
E) pay special attention to buyer segments that a rival is already serving.