A Good Example of Blue-Ocean Type of Offensive Strategy Is

Multiple Choice

A good example of blue-ocean type of offensive strategy is

A) a company like EERO that leapfrogged rivals in innovation in the home Wi-Fi market.
B) a company like EasyJet that developed a cost advantage to undercut its rivals in passenger airlines
C) a company like Home Depot that adopted and improved on the good ideas of other companies.
D) a company like Australian winemaker Casella Wines that created a Yellow Tail brand designed to appeal to a wider market, one that also includes consumers of other alcoholic beverages.
E) a company like Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offers-a leading market share, excellent profit margins, and rapid growth.