Strategic Alliances Are More Likely to Be Long Lasting When

Multiple Choice

Strategic alliances are more likely to be long lasting when they involve

A) partners that respectively have considerable resource weaknesses in the marketplace.
B) partners that are not only experienced with strategic alliances, but who also routinely enter into collaborative agreements with firms in peripheral industries.
C) partners based in countries with distinctly different cultures and consumer buying habits and preferences.
D) joining forces in R&D to develop new technologies cheaper than a company could develop the technology on its own.
E) collaboration with suppliers or distribution allies, or when both parties conclude that continued collaboration is in their mutual interests.