The Advantages of Using a Licensing Strategy to Participate in Foreign

Multiple Choice

The advantages of using a licensing strategy to participate in foreign markets include

A) being especially well-suited to achieve scale economies.
B) being able to charge lower prices than rivals.
C) being able to achieve first-mover advantages quickly and easily.
D) being able to leverage the company's technical know-how, appealing brand, or patents without committing their resources or capabilities to foreign markets.
E) being able to achieve higher product quality and better product performance than with an export strategy.