Multiple Choice
The big problem a franchisor faces is
A) allowing franchisees to achieve scale economies.
B) maintaining quality control due to a lack of commitment to consistency and standardization.
C) eliminating the costs and risks associated with establishing a foreign business location.
D) sharing foreign facilities and marketing strategies with local businesses.
E) achieving higher product quality and better product performance than with an export strategy.
Correct Answer:

Verified
Correct Answer:
Verified
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