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    Crafting and Executing Strategy
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    Exam 7: Strategies for Competing in International Markets
  5. Question
    Identify and Explain the Significance of Each of the Following
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Identify and Explain the Significance of Each of the Following

Question 91

Question 91

Essay

Identify and explain the significance of each of the following terms and concepts:
a. global strategy
b. export strategy
c. licensing strategy
d. franchising strategy

Correct Answer:

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A global strategy is one in which a comp...

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