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What Hurdles Are Present in Calculating Industry Attractiveness Scores

Question 69

Multiple Choice

What hurdles are present in calculating industry attractiveness scores?


A) deciding on the appropriate weights for the attractiveness measures
B) different analysts use different weights for the different attractiveness measures
C) gaining sufficient command of the industry to assign more accurate and objective ratings
D) deciding the impact of strategic fits to unrelated and related diversification
E) deciding whether a business is related or unrelated

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